6 iPad Apps iLove
It’s been almost two years since I wrote about my struggles with whether or not I should purchase the iPad. Last August, my wife surprised me on my birthday with an iPad2. I know she was only being...
View ArticleBook Review: The New Rules Of Marketing & PR
Let me start out by saying that I’m a huge fan of David Meerman Scott’s work! I’ve read Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History and...
View ArticleDo You Suffer From The Curse Of Knowledge?
There’s an epidemic racing through schools across the country after they begin using inbound marketing. The illness they are suffering from is the Curse of Knowledge. Do you suffer from the curse of...
View Article5 Internet Marketing Musts for Small Businesses
You’ve done it. You have realised that the web is now another piece of your business puzzle and something you need to make a start on. Great! But all of this can seem a little daunting with a lot of...
View ArticleWhat’s Your Social Media Summer Project?
The halls are empty, the classrooms are bare, and the faculty are now enjoying their well-earned rest. The “good-old days” when admission offices were finished in June and then spent the lazy days of...
View ArticleWhat Is A Landing Page And Why You Need One
According to Wikipedia, a landing page “is a single web page that appears in response to clicking an advertisement. The landing page will usually display directed sales copy that is a logical extension...
View Article6 Reasons Why iLove MindMeister – An Online Mind Mapping and Brainstorming Tool
One of my productivity goals is to go paperless. I’ve been fairly successful in achieving my goal using tools like Evenote and Nozbe. One area where I’ve had trouble going paperless is when I...
View ArticleMultiple Inquiries Forms Are The New Black
Let me ask you a question – how many ways can people access the inquiry form on your school’s website? One, Two, Three? We have no fewer than 15 ways people can access the inquiry forms at my school’s...
View ArticleHow I Find Time To Make Media
When I first began using social media I quickly realized that being an active participant was going to take time. With a full-time job, a growing young family, and other pressures on my time, I knew...
View ArticleHow to Think About Blog Topics For Your School
Blogging for your school should be a central component of the inbound marketing strategy for your school. The issue becomes, after you’ve launched your school’s blog, is what should you blog about?...
View ArticleA Cup of Coffee With Chris Syme
I’m very excited to introduce my Cup of Coffee Interview Series at SchneiderB.com and I’m even more excited to have Chris Syme as my first guest. Not only is Chris a friend but she is my go to person...
View ArticleThe Secret To Mobile School Apps
Questions about mobile school Apps have become increasingly frequent in the past few months: Do I need a mobile App for my school? Mobile school Apps are so expensive – why do we need one? Mobile Apps...
View ArticleHow To Best Use Social Media In The Classroom
In today’s world, technology is ever changing – this is also true in education. The prominence of social media in everyday life has also had an impact in the classroom. There are a number of different...
View ArticleThe Real Social Media On 9/11
I remember the incredibly blue sky, probably the most beautiful blue sky I have ever seen. I remember the scarce, wispy white clouds dotting the horizon. I remember the clean, crisp, cool air fill my...
View ArticleHow To Deal With Student Privacy Issues On Social Media
Every time I speak about using social media for schools I’m always asked about guidelines or best practices for posting student pictures online. It’s a very important question and one that can be...
View ArticleTop 5 Useful Apps for Students
Being in college can be a very freeing and rewarding experience, but it can get stressful at times. There are many ways you can reduce your stress while in college and that is by using apps on your...
View ArticleShould a School Have a YouTube Channel?
My short answer – maybe. YouTube is the second most poplar search engine behind Google, which actually bought YouTube a few years ago. As a result, the potential for YouTube to help with your search...
View Article4 Reasons iLove the Internet Marketing Podcast
I’m becoming a huge fan of podcasts. While I enjoy reading, I’ve grown to appreciate the ability to listen to content which allows me to multitask. I listen to podcasts when I exercise, while I drive,...
View ArticleDirect Mail is Dead
Direct mail is dead…or at least it is at my school! Are you still using direct mail at your school? Does direct mail work for your school? Are you tracking the success or failure of your direct mail...
View ArticleA Cup of Coffee with Brian Fisher from AdmissionsQuest.com
I’m excited to share this Cup of Coffee with Brian Fisher. Brian is the Chief Blogger at AdmissionsQuest.com and author of AQs recently released fifth eBook: “Private School Rankings: They’re...
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